Toyota Certified
A marketing edge for your dealership to reach its full potential.

What Could Certified Mean for Your Dealership?

The Toyota Certified Used Vehicle (TCUV) brand is an innovative way to leverage Toyota’s reputation for quality and dependability in the preowned vehicle market. This program has been designed to work with every department within the dealership, helping strengthen the dealer’s position in the used vehicle marketplace.

Customers familiar with Toyota’s values of quality, innovation and durability will appreciate the peace of mind that comes with a certified vehicle.

Toyota RAV4

Separate Yourself

Southeast Toyota offers dealers a variety of merchandise to support sales and service strategies. Leverage these resources and the reputation of the Toyota Certified Used Vehicle brand to make your dealership unique. Any retailer can offer a good deal or low price, but what really matters is the customer. Tailor sales processes and buying experience to create value for the customer and set yourself apart from the competition. We’re here to help every step of the way.

The Design of the Toyota Certified Program

  • Increase sales and improve profits by building value in the vehicle
  • Justify a higher price for the vehicle
  • Enable the salesperson to sell value, rather than price
If presented properly, Toyota Certified will accomplish both of these goals.
Toyota Camry

Program Benefits

Toyota Tacoma
We provide you with the opportunity to be the highest gross profit center in your sales department.

Merchandise

Toyota Sign
Enhance the appearance of vehicles, the product knowledge of salespeople, and customer trust in the vehicle.

Prepare For Sale

Toyota Avalon Tire

Ensure that the Toyota Certified vehicles are properly merchandised and displayed.

Contact Us

Sue Swanson

Dealer Support
Supervisor

Christina Gerrish

TCUV / TRAC Regional Manager
Districts 1 - 6

Michael K. Dean

TCUV / TRAC Regional Manager
Districts 7 - 12